Posts Tagged ‘website’
By: George Francis, President / CEO at Alta Vista Insurance Agency
As social media platforms become vehicles for businesses to steer down the vast Internet freeway, the complexities of these once simple applications are growing. It’s no secret that what was once considered “hip” niche marketing has now evolved into a strategy that many businesses are now utilizing. Social media was previously thought of as a tool used by younger generations to interact and network on the web. Now, while remaining that, it has become an avenue for businesses to expand their brand awareness and reach new customers they may have not encountered before—not to mention it allows independent insurance agencies like ours, to be visible and active right where our consumers are.
Brand awareness ultimately is the goal companies have in mind when creating these online accounts and they do this by acquiring as many Facebook fans as possible. But how is this accomplished? How does a business go from 100 fans to 1,000? The answer is simpler than you’d think; although it takes the proper diligence and patience – you can’t expect massive social success overnight. Below we’ve broken down some social media best practices that have proved successful for our agency:
• Call to action for your current fans: The easiest and most direct way to accumulate more Facebook fans is to ask the fans you already have to spread the word among their friends telling them to “like” your business page. Your current friends can do this by using the “suggest to friends” link under your profile in the left-hand column.
• Put links on your website and blog: Make sure your website has links for your Facebook and Twitter in a prominent spot on your homepage while suggesting that they like your Facebook and follow your Twitter somewhere near the links.
• Have fun! Above all, social media should be a fun, refreshing way to interact with current clients and build relationships with prospects. Sometimes it’s good to think outside the box, such as spicing up your social efforts with things like having contests or polls on a certain day of the week. Be creative and make sure you are appealing to the public with news and information you know people will find value in. Sharing information about California business insurance may not seem all that glamorous; but with a little imagination and creativity you can find ways to make the topic exciting and appealing to your audience.
• Be consistent, relevant & valuable: Again, remember that social media success takes time, you really are aiming to build lifelong relationships with your insurance clientele, and that doesn’t come easy. It’s recommended that you post every day on your agency’s Facebook page. Try posting at least once per day, and no more that once every 3 or so hours – you don’t want to over-stimulate and cripple your Facebook Fans with meaningless content. Make sure what you are posting is relevant – does it tie into a product or service you offer? Is it beneficial to the surrounding community? Try sharing links to recent, educational blog posts you may have written or sharing information about an upcoming community event – ask yourself if what you’re posting will or can benefit your consumer in a positive way.
It’s important that you diversify your Facebook account in order to make it more appealing and add more traffic. If you fill it with only insurance related posts, you won’t get much traction. Keep the content informative, interesting, and entertaining and you’ll see your “likes” go up in no time!
With the ever-changing economy, today’s businesses are looking to make sure the choices that they make are the best ones possible for the long term. More often than ever, this means planning far into the future, making smart financial investments. But the term financial investment can be loosely interpreted.
In order to ensure that the future your business is as secure as possible, you must look at both existing assets for the company in addition to considering looking into technology based investments for the good of your business. But before jumping into this arena, consider that you must do your research first in order to sure that your choices are providing investment that is future-proofing your company. Some examples are provided below.
Long term vs. short term software investments – A short term investment is a license to run a certain number of software titles according to its licensing agreement. A wiser and longer term investment is hiring a company to come up with an open source software solution that can be crafted to meet your company’s needs to the letter. An example of this is live chat software for the company website. It will require a bigger initial investment, but will cost much less in the long run as it prevents any sort of vendor lock-in headaches. This alone can save your firm thousands of dollars down the road and will also provide you with real security knowing that your software can be updated anytime you need it to be.
Long term vs. short term hardware investments – One common misconception is that investing in lots of the latest in notebooks and smart phones is a solid long term investment. Nothing could be further from the truth, as both have a relatively short shelf life in the long term value department. While there is nothing wrong with a limited number of both items listed previously, I’d suggest putting the bulk of a company’s long term hardware investment into virtualization and server access. Both of these can help your company grow without significant hardware investment later on. Bundle this with the software investment of open source software, it’s easy to see how long term investments that will benefit your business for years to come can be put into play pretty easily.
Many small business owners and home based business owners put up a website describing their product or services. In addition to their ground business, this ensures they reach a greater number of consumers plus growing their brand or service. There are, however, many pitfalls and gray areas in owning a website; the legal system is only just beginning to enumerate them and prosecute offenders. It is these legalities of which the small business owner and the home based business owner must be aware in addition to some of the consequences of infringement. The cost to the business owner could be astronomical if he doesn’t take steps at the beginning to safeguard all his hard work.
First and foremost is registering the name and logo of the website. The business owner has done a lot of work designing the logo and site, writing the disclaimer, terms of use and legal statement. Creation of the site constitutes copyright, but the logo and design can be infringed upon and should be trademarked.
The United States Patent and Trademark Office, or USPTO, has pages to help the business owner with registration. This is going to cost, but not as much as legal fees, court costs and attorney fees required to sue whomever steals the business owner’s work. It takes between nine and twelve months in addition to some $300 to complete this task, but the rights are the business owner’s thereafter.
There are an unlimited amount of domain names available. Names uncomfortably close to the business owner’s domain name can cause confusion among customers, causing the business owner to lose revenue to a look-alike or cyber-squatter. Court cases can be researched in which the judge fined the person infringing upon the site. Business owner’s should institute a search of like-sounding domain names in order to prevent such cases from happening.
Registering the business owner’s social media pages is also a big step toward remaining free of website legal trouble. This immediately sets up the business owner’s name as unique and further establishes a common law ownership of a domain name. Social media is handy for promoting the business owner’s product or service and should likewise be protected. The business owner would be well advised to hire a trademark attorney to further educate him in addition to protecting him from other pitfalls and gray areas in website ownership.
Do you have your own business? Is it listed online? Say goodbye to the days of the yellow pages, online business directories are the method that most consumers and customers go to today for finding the local business that they are looking for. Whether you are looking for local automotive industries, restaurants, clothing outlet store, retail shops, grocery stores, bars, or any other type of business, internet business listings are the preferred method of the public.
One thing you might have noticed is that searching for a business online is much easier than searching for a business in the yellow pages or calling a phone directory service. The reason that this is, is because the internet is updated every day. Phone book and phone directories are only updated every few months, so if a business moves, goes out of business, or a new business opens up, the phone book directory will not be updated. Plus, you can find more than just the address of a business if you look for it online. An internet search of a business will provide the address, a phone number, a website, a physical map, links other locations, competitive businesses, and even videos.
Videos are search tools that are being used for a search engine more and more each day. YouTube.com is officially the second highest rated search engine, just under Google. With a video, your business becomes more visible on the internet, and allows customers an in-depth view of your business with a simple interactive video.
So one thing you may have noticed is that even though a business may be listed online, it might not come up in the search results on Google as the first item, or even on the first page. Just because you have a business listing online doesn’t mean that Google will automatically push it to the top of the search results.
The action of getting a website to climb the ranks of Google search results is called S.E.O., or Search Engine Optimization. Search engine optimization entails detailing your website and other web properties around it to ensure that Google puts it at the top of the search results listed under the keywords you anticipate that your customers will search for when they are looking for a business like yours. This entails proper meta-tagging, daily unique content, the website domain name, blogs, backlinks and other sources to give your site proper search engine optimization.
But the most import part of have your company listed on local business search is to make sales. With website or listing on the internet, your business can make sales in the store or on the web. Customers can easily find where you are located at if they want to come by your physical store, and if you sell products or services online a customer can go directly to your website and purchase your products. With an online store that is listed in a local business search, your business can sell products 24 hours a day and seven days a week. You will have a virtual storefront that never closes.
Hiring an outsider firm or an individual, to carry out some of your business work is known as outsourcing. Outsource happens to be a debatable practice because of the advantages and disadvantages it holds. Outsourcing industry (especially offshore outsourcing) gained momentum with the amazing growth in communication technologies and internet. Today, a number of businesses in US, Canada or UK employ offshore outsourcing, much to the dismay of local workforce (that’s the reason why in near future we might see some jurisdictions being imposed on businesses looking to outsource their work to some offshore company). There are many reasons for companies who decide to hire outsourcing companies instead of hiring and training their own staff.
Outsourcing for Small Businesses: Outsourcing has particularly helped entrepreneurs and small businesses, allowing them to outsource some of their business work while they can focus on their strengths. For example, a company which is good at web marketing might outsource the web development work to another company because customers are looking for a complete package instead of dealing with different vendors themselves. Similarly, a small business can simply outsource the tasks like recruiting, book keeping or PR management because the cost of hiring and training full time professionals can sometime exceed the cost incurred for outsourcing. Cost saving is unarguably the biggest advantage associated with outsourcing but it is not the only one. Outsourcing can help in speeding up the process of establishing a new business or launching a new product. At times it helps in improving quality.
In our example above, you can see how the outsourcing of web design or development work to a third party can provide better results to the customers as compared to trying and coming up with a mediocre website (because you are not an expert at web designing). It also allows you to excel in your respective field instead of spending time in learning all of the required skills yourself. Disadvantages: Outsourcing doesn’t always result in superior quality products or services. In fact it’s quite the opposite when you are outsourcing to an offshore company in a low cost zone, in that case quality becomes the biggest concern. These companies, in their bid to save cost, compromise on the quality. Therefore, you must choose the outsourcing company carefully instead of going for the one with lowest quotes. Once you start outsourcing your work, you must put in place some proper quality check measures to ensure the quality.