Posts Tagged ‘value’
A wise man once said “Marketing = Education”. What he meant by that is that you need to use you marketing to educate your prospects. But what do you need to educate your prospects on? You need to educate your prospects on the solution your services provide, your expertise and the value of your services.
Although you can educate your audience through teleseminars, article marketing or your blog, my personal favorite is workshops and seminars. You can invite your prospects to an inexpensive 1 hour or ½ day workshop and teach them about your area of expertise. This does several things:
– It establishes your credibility, because when you are in front of the room, you are instantly perceived to be the undisputed expert. Whether you think you are or not, you are the expert in the eyes of your audience.
– It educates your audience on the solution that your product or services provide. Remember, you never sell just a service, you sell a solution to the problem your audience has. Focus on the problem and educate your audience on how your services provide the solution.
– Clients buy from people they know, like and trust. When you are up on stage, your audience obviously knows you. When you tell your story and share some vulnerability, people will like you. Since you demonstrate your expertise by teaching your audience, you are getting your audience to trust you. So having a workshop is the ideal vehicle to get people to buy from you.
– If people have objections to buying from you, that generally means that they do not have all the information yet. Your workshop should be able to give them all the information they need to make a decision one way or another. Not everyone is a good fit for you, but they will know after your workshop.
– Your workshop establishes the value of your services. Through your success stories and your content, you can show the value of what you do. You can demonstrate through examples the money clients made or saved my using your services. That is a powerful tool and cannot be underestimated.
So take the plunge and start teaching. You will not only educate your audience, you will also market yourself and your services. You will be surprised at the new clients you will attract and better yet, the increase in your bottom line.
There are numerous ways to determine the value of a company. When you can determine it’s value, you can then determine the value of its traded shares. The most basic way to do it is to look at the company’s market value, which is also referred to as its market capitalization, or market cap.
So how do you calculate a company’s market capitalization? It’s not as diffuclut as you might think. It’s simply the number of shares a company has outstanding multiplied by the current share price. So as an example, if a company has a million shares outstanding and its current share price is $15, the company’s market cap is $15 million…Simple eh?
How large a company is can be measured by its market cap. Here’s a list of the the five basic stock categories of market capitalization:
1) Micro cap – These are companies that are under $250 million. These stocks are the smallest available and tend to be the most risky.
2) Small cap – These companies are worth $250 million to $1 billion dollars. The stocks of these companies are less risky than micro caps, but still have a lot of growth potential. However, the key word in this description is “potential”, so still make sure you do your homework!
3) Mid cap – Mid cap companies have a value of $1 billion to $5 billion. This kind of company gives investors a good compromise between the small and large cap companies. This gives the investor the chance to invest in a company that have have a degree of safetly found in large cap companies while still having some of the growth potential of a small cap company
4) Large cap – these companies are referred to as “blue chips” and have a worth of $5 billion to $25 billion. These companies are more for conservative investors as they appreciate on a steady rate and are relatively safe.
5) Ultra cap – These caps can also be referred to as “mega caps” and are the real “big boys” of the share market. Companies such as General Electric and Microsoft are good examples. Investing in these companies can be very expensive, but you can be assured the company won’t go bankrupt (and have ther share values drop to zero) over night.
So which ones should you go for? It all depends on what your goals are. Large caps tend to do better than small caps, but remember that even a company like Microsoft was once a small cap and therefore small caps have a lot greater growth potential.
An easy way to think of this is to compare stocks with trees. Think of a small cap stock as an oak tree that is a year old, and think of a large cap stock as a giant redwood that is over 200 years old. In a storm (ie turmoil in the stock market as we tend to see every few years), the oak tree is going to have rough time and may even die, while the redwood will be very sturdy and highly unlikely to suffer much damage after the storm is over. However, the oak tree still has a lot of potential for future growth whereas the giant redwood may not grow very much more over its lifetime.
Even though market capitalization is an important consideration, it shouldn’t be the only way to decide. It’s just one measure of value. If you are going to become a serious investor, you will need to look at numerous other factors to determine if a company’s shares are worth investing in.