Posts Tagged ‘Sports’
Most people (and especially those who have never been through a coaching process) never really understand how important their values and their recognition of them are. Our values determine what makes us happy and what makes us stressed. Our values, if we are aware of them, can serve as a compass that navigates us toward our best choices – having the career that is ideal for us, being just one of them.
From my extensive experience as a coach, I know that people often become restless in their careers because they don’t understand the impact their values have on their everyday working lives.
Let’s say one of your highly rated values is freedom. Yet you go to the same office, day in, day out, meeting the same colleagues, following the same routine. Is there any wonder that at a certain point this situation begins to upset you; you become bored, lazy and de-motivated? Your performance drops and you get fired? Another options is, you keep giving it your best effort, even if you don´t enjoy it, you keep going, only to get seriously physically unwell some time later, from suppressing the same unhappy emotions. This didn’t show in your performance but took its toll on your health. Needless to say, that very same person, who has freedom as one of their values, would thrive in a job with flexible hours, with unexpected situations that would require unusual solutions, or as an entrepreneur.
On the other hand, we can have a person whose number 1 value is stability. For such a person, anything unexpected represents stress; anything unusual can create a panic attack. Such a person would never dream about having their own business and enjoys knowing the environment and routines that go with it.
Both of the examples above are, of course, a little bit extreme but I am sure many of you can find yourselves in them or somewhere on the spectrum between them.
If you are feeling unsettled/unhappy/unsatisfied in your current career and don´t know where to begin when it comes to possibly changing it, being honest about your values would help you a lot. But how do you go about it?
1.) Ask yourself which situations make you the happiest.
2.) Ask yourself what you enjoy doing the most.
3.) If nothing substantial comes up, return to your childhood/youth and recall your favorite games, sports or activities.
4.) List all the parts of your work that you enjoy the most.
5.) Explain why these particular parts of your job are the best for you.
If, after following the previous 5 steps, you still feel unsure about your values, you can try going through a professionally led “values elicitation exercise”, which any experienced life coach should be able to do for you.
Niche marketing has always been a discipline of rules and principles. In fact, the success or failure of a niche marketing strategy can be predicted based on fundamental principles. Failure could also be predicted based on how many principles were not applied and how many outdated rules they kept doing.
But unlike principles or laws, rules are subject to change. For example, rules often change in sports, politics as well as marketing. Better rules are created to adapt to changing times, technologies and circumstances. As the saying goes, “man was not made to serve rules, but rules were made to serve man.” This also applies to niche marketing.
A fundamental under-the-radar shift in niche marketing has happened. The changing economy has also changed the way successful businesses market to consumers. Social networks, mobile marketing and computer software has changed the game forever.
Keep in mind, the principles of niche marketing hasn’t changed but the rules have. As with any rules, the ones who master them first will win the biggest share of the market. The last ones to apply the new rules often finish last or not at all.
Here’s 3 niche marketing rules you should avoid in 2011.
1. The More Unique The Better:
Many niche marketing books have stressed the importance of uniqueness in a product or service. However, this is a major risk, especially in a slow economy.
The secret now is to offer what people are already buying with a slight uniqueness or twist. Because of technology finding out what people are buying is now easier to do than ever before. Experience proves risk can be reduced by following this new rule and avoiding the temptation to reinvent the wheel so-to-speak.
People are creatures of habit, we have a tendency to make similar purchases at similar prices and at similar times. By remembering this and avoiding the risk of trying to be too unique can increase the chance of success.
2. The Less Competition The Better:
One of the hallmark rules of niche marketing was to find a section or area of the market that had little or no competition. Now the key is finding markets with competition, the more the better. Why? Because this always signals a vibrant market with people who are spending money. Having an exclusive market does little good if no one is spending money.
The key to finding a market where people are currently spending money is to look for competition. Why? Because 9 times out of 10 people are spending money. After the vibrant market is discovered next apply solid niche marketing principles that separate your business, product or yourself from the competition.
3. Narrow Target As Much As Possible:
Excessive targeting can result in running out of prospects quicker, especially in a slow economy. That’s why good judgment must come into play when deciding how narrow to target prospects.
It’s better to cast a big net and narrow it down as time and sales increase, as opposed to narrowing target prospects too much and too soon. The key here is moderation. Beware of going to the other extreme and not targeting prospects enough. This can give worse results than over targeting.
In the entire world, television has become a fixture of homes. As far as television service is concerned, consumers have two choices, cable or satellite. After a bit of investigating, you will find that satellite services like directtv offer a superior product and you will most likely make the switch from cable and never look back.
There are several providers out there offering crystal clear digital sound and video and even providing you with local channels. Directtv Satellite TV offers the best home entertainment service available, delivering quality home entertainment.
Your satellite receiver not only hooks you up with hundreds of digital quality channels but it also has an on screen program guide that can be customized to exactly what you and your family want to watch, and also the local channels are being offered by the satellite providers within their package. In your local area you can get public channels offered by your city in High Definition.
With more and more variety in programs, and ever-better technology available, Directv Programming can be used in many ways that may never occur to the average viewer. You can enjoy more programming choices than ever. Discover the quality entertainment and service you have been missing by switching today to satellite.