Posts Tagged ‘opinion’
Monitoring online buzz is like reverse market research. Instead of asking people what they think in a survey or focus group, you read what they’re saying online in blogs, article comments, posts made to forums and places like Twitter and Facebook. It’s eavesdropping on public conversations.
In the old days there were clipping services. Now there are amazing tools that gather and capture the relevant information you want about your company, your brands, your competitors and even individual people. At any given moment there are millions of conversations happening online. They may be brief, but they’re happening nevertheless. Tuning in to this ongoing dialog and focusing on conversations specifically about your business or brand can offer a wealth of insight into your customers’ mindsets.
Why monitoring social media is important
1. Lead generation. More marketers are recognizing that effective lead generation isn’t about firing out the most messages. It’s about getting the right message to the right prospect at the right time, which may be after that person has already engaged in some type of social media encounter with your brand and your customers.
2. Reputation management. Keeping your finger on the pulse of what customers are saying, especially as it relates to issues, frustrations, and complaints, allows you to quickly and authentically resolve their concerns.
3. Identifying brand fans and vocal customer advocates who spread positive word-of-mouth so you can nurture these free “sales reps.”
How to monitor social media marketing
There are a number of companies that offer tools and services to make it easy to monitor what people online are saying about your brand and your competitors. Some of these tools are free, others you pay a nominal fee for. A complete list of social media monitoring tools may be found by performing a search on the keywords “social media monitoring tools.” Tweetdeck and Hubspot are two of the more popular tools available.
These social media monitoring tools are very helpful because they will save you a great deal of time and your email inbox won’t be clogged with all sorts of tweets, updates, and alerts. Instead, you’ll have a dashboard to monitor what people are saying about what matters to you most. That may be your company, your own name, your executives, your competitors, your industry or specific brand names for products or services.
Cautions about Social Media Monitoring
Social media marketing shouldn’t replace market research. Why? Because in general the people who take the time to express an opinion about a business or brand via social media are generally on one extreme or the other: they either love something enough to talk about it, or dislike it enough to complain. It’s helpful to monitor brand popularity (or lack thereof), but social media monitoring tools/services are not very helpful for understanding customer satisfaction, new product acceptance, and test marketing. They should complement, not replace more traditional market research.
Today, while I was brushing my teeth (bizarre moment to create a concept), I started thinking about a possible application of technology, electronics and the living space / concurred by the prospect, or potential client-based marketing product. It is thanks to the space that is used for promotion, is virtual, television, graphic, etc., where the customer is the message that he wants to convey. The proliferation of technology in marketing methodologies has helped the product gain a fuller and varied, with improved results. The almost voracious need to achieve ubiquity has expanded the boundaries of campaigns beyond traditional boundaries. Thus, the Internet has become more interesting in the field to determine the market niches and generate segregating special campaigns.
But in this search scope omnipresence, the living space is “relegated” to the traditional methodologies. Thus the results, leaving the field of Web, become more diffuse and difficult to measure results. Because of this, I analyzed the possibility of generating the concept of “Marketing Physical”. He thus called on all those product actions using measurable technological resources, customer input through touch sensors, sound, movement, etc-or-provoking resource utilization that alter the senses in the living space by the potential customer and their response to such stimuli. You may recall campaigns such as Camel, where a device POV (Persistence of Vision) “draw” on air “logo mark if the user decides to interact with it. O, and more for these days, the campaign Cofler Mint chocolate using the suggestive appeal of the smell of mint so that the client off to buy one. Such campaigns are fairly rare, but with great power of impact.
In conclusion the use of technology resources in the field of Marketing and Advertising may need a creative push the agencies that focus on these techniques. That’s why since our humble place and impart the knowledge we offer to help in their projects.