Posts Tagged ‘opinion’
Today, while I was brushing my teeth (bizarre moment to create a concept), I started thinking about a possible application of technology, electronics and the living space / concurred by the prospect, or potential client-based marketing product. It is thanks to the space that is used for promotion, is virtual, television, graphic, etc., where the customer is the message that he wants to convey. The proliferation of technology in marketing methodologies has helped the product gain a fuller and varied, with improved results. The almost voracious need to achieve ubiquity has expanded the boundaries of campaigns beyond traditional boundaries. Thus, the Internet has become more interesting in the field to determine the market niches and generate segregating special campaigns.
But in this search scope omnipresence, the living space is “relegated” to the traditional methodologies. Thus the results, leaving the field of Web, become more diffuse and difficult to measure results. Because of this, I analyzed the possibility of generating the concept of “Marketing Physical”. He thus called on all those product actions using measurable technological resources, customer input through touch sensors, sound, movement, etc-or-provoking resource utilization that alter the senses in the living space by the potential customer and their response to such stimuli. You may recall campaigns such as Camel, where a device POV (Persistence of Vision) “draw” on air “logo mark if the user decides to interact with it. O, and more for these days, the campaign Cofler Mint chocolate using the suggestive appeal of the smell of mint so that the client off to buy one. Such campaigns are fairly rare, but with great power of impact.
In conclusion the use of technology resources in the field of Marketing and Advertising may need a creative push the agencies that focus on these techniques. That’s why since our humble place and impart the knowledge we offer to help in their projects.