Posts Tagged ‘Email marketing’
Having a virtual store or online store gives us the ability to count millions of potential customers, but if nobody knows about our business or not there are sufficient reasons to buy our products, it is unlikely that someone will.
So to succeed with an online store, not enough to have a good design or sell good products but also to ensure good visitor traffic to our store and encourage consumers to buy our products. And how to achieve this is through promotion.
Then see what the main ways to promote an online store are:
Search Engine Positioning
In general, most of the visits to a shop, comes from search engines (especially Google), so that the main way of promoting an online store is to provide a good ranking in search results these search engines.
Having a good ranking in search results not only gives us the possibility to have more visitor traffic to our store, but that appear on the top of search engines on consumers generates a greater sense of confidence.
Search engine positioning a virtual store or any other website, you can take some time, and depends on several factors, including the main ones are external links pointing to the website, and the proper use of keywords.
The more external links are located in quality web sites, pointing to our online store, the better our position in search engines. One way to get these items is sent links to sites that post and allow us to put under each article a link to our store.
The other way to achieve a good positioning is making good use of keywords, for example, if our shop is found whenever someone type in the search engines the words “Peruvian handicrafts, we must ensure that these words are repeated during our entire site, for example, in titles in texts and, if possible, even in the domain name.
But we must always ensure they are placed in a natural way and does not appear to have been placed artificially in order to affect the search results because we could be penalized by search engines, and instead to increase our position, we could get to decide decrease.
Online Advertising
Online advertising is to make Internet advertising, which basically consists of placing graphics or text ads on other websites, for example, for a periodic payment, we can place banner ads on websites related to the theme of our business that offer such opportunity.
An effective way to advertise online is through Google Adwords program, which allows us to place our ad in different sites related to the theme of our business, paying for clicks that visitors make in our listing.
Another form of advertising is writing articles about its products (e.g., advice on proper use of them) in places that allow us to do so, and under each article, we put a little blurb proficient our online store (avoid also include a link to it).
Offline advertising
Although our online store can be based exclusively on the Internet, we should not dismiss the opportunity to make offline advertising (advertising outside network).
For example, we could advertise in traditional media such as television, radio or written prey, although there are several other lower-cost alternatives such as small posters ads or posters, distribution of flyers, creating business cards, yellow pages ad , clothing apparel advertising, etc.
Email marketing
Another way to promote our online shop is making use of email marketing, for example, by having an email newsletter or by sending emails to our major customers where they do know, for example, the launch of our new products or promotions.
Sales Promotions
Another way to promote our online shop is making use of sales promotions such as special offers, discounts, coupons, giveaways, sweepstakes, contests, etc.
For example, we give away a free product for the purchase of a different product, or send an email to our core customers by offering a discount coupon which can be redeemed when purchasing one of our products.
Good presentation of the product
A good presentation of the product means that each of our products displayed in our online store has sound image (not too small, clearly showing the product), an attractive description (which highlight the main features or benefits of the product) and have a good variety of products (have a good stock of products which, in turn, will be constantly updated.)
Promote products on other websites
Another way to promote our online shop is promoting our products on websites such as marketplaces or auction sites such as eBay, which allow us to display and sell our products as well as the opportunity to promote our online store, and that thus achieve greater visitor traffic towards it.
Email marketing is a way of doing Internet marketing is to make use of email or e-mail as a means of communication to promote a product or service, or to maintain contact with consumers and create interest in it by a business, or ensure their loyalty.
Simply send an email to a person in order to promote a product or service and can be considered as email marketing, but is usually related to email marketing with the use of the electronic newsletter or e-newsletter, by sending emails mails to customers in order to maintain contact with them, or sending mass emails to a list of people to promote a product or service.
The electronic newsletter e-newsletter
The electronic newsletter or e-newsletter is a publication distributed regularly via email to people who have previously signed it.
In general, the publication of a newsletter about a topic of interest to the subscriber, which may consist of articles, news, news, promotions, information about new products or promotions, etc..
As a marketing strategy, the electronic newsletter is a tool that should not be missed (or that our business is Internet-based business or physical), it allows us to maintain contact with people who have subscribed to the newsletter (either customers or no), and thus promote our products or services, creating in them an interest in our business, or provide for their loyalty (if already have been our customers).
Other advantages of using electronic newsletter are the possibility of reaching a large number of people in an immediate and low cost as well as the possibility of measuring the outcomes of different decisions or actions that we perform, for example, conducting ad campaign.
Sending emails to customers
Another common way to use email marketing involves sending emails to our customers, i.e. people who already have purchased or made us use our services (and that by doing this we have requested their email addresses) in order to maintain contact with them, and to achieve loyalty.
Usually, these emails are composed of letters of thanks (for example, the purchase made), or by notes of greetings (for example, birthday or holiday parties), but also, as in the case of newsletters can be comprised of news (e.g., a next event), promotions of interest to the customer, new product launches, etc.
Like the newsletter, this way of doing email marketing is a good strategy for the promotion and loyalty, which allows us to reach our customers quickly and with minimal cost.
But unlike the electronic newsletter, we must avoid sending emails is so prevalent, as in this case is that emails have not been requested by the client (although it will have provided us by e-mail address ), so that misuse of this strategy may be frowned upon by customers and may even be considered spam.
Mass emails sent
This way of using email marketing involves sending bulk emails to an extensive list of persons, in order to promote a product or service.
Generally, addresses the e-mail of people to send them emails, have been achieved without their consent, or have been offered by these people, but not knowing the use to which they give.
This way of doing email marketing has been mentioned in this article to understand the concept of email marketing, but it is an activity to be avoided, it is considered spam, and it is possible that by making use of it, we may receive a penalty by authorities.