Posts Tagged ‘budget’
Purveyors of conventional wisdom would have you believe that the very first thing you ought to do when setting up a new business is to create a business plan.
It doesn’t matter whether you are selling odds and ends on eBay from your living room or something larger and more complex,
Business plans are excellent and necessary. Far too few of us self-employed and freelance people use them.
They force us to spell out our objectives. We have to assign numbers to our expectations and assign a time-line to our goals. They become our roadmap and keep us on track.
But I suggest that you can’t make a business plan that is worth anything until you’ve done your homework.
And that means knowing what you want to do and how you want to do it. And determining that there is sufficient demand for your product to generate enough income to cover your costs and allow a profit.
In other words, before the business plan comes research.
If a body of knowledge already exists, it makes sense to tap into it and save you some work. The US Bureau of Labor Statistics and other such sources, for example, publish a great deal of demographic information. Some of it is very useful.
But it is also likely that as a creative sole-proprietor, meaningful statistics don’t exist about your specialty.
Many micro-businesses target a very specialized niche. And many owned by creative types exist to sell a product or service that don’t follow well-worn prototypes.
It is particularly difficult for such people to find meaningful published data.
If you fall into these categories, you’ll have to generate your own information.
Don’t limit your research to purely business data. You are building a life as well as a business.
Are the demands and conditions of your proposed business compatible with the life you want to create?
For example, illustrators often work on short deadlines – meaning that sometimes they have to work far into the night to complete a project on deadline. Plus, some clients are demanding and some do not pay on a timely basis. After all of that, can you still “love it” enough?
Or, maybe your business is such that sales fluctuate during the year. How will you make it through the lean months? Can you handle the uncertainty of a fluctuating income?
So, how do you find information?
First, if other people provide services similar to yours, talk to them. You will gain a lot of information quickly. Their answers to your questions will save you a lot of legwork and open your eyes to factors you may not have considered.
Try to talk to at least five or six people so you can get a range of viewpoints.
You can find them through trade associations, schools, word-of-mouth. If the locals are reluctant to share information – perhaps because they see you as direct competition – look for similar people in a different locale.
Second, create the information you need.
Mimic and simplify what large businesses do. Reduce their methods down to a level that is practical and affordable.
For example, perhaps you want to survey potential clients and customers to get feedback.
If you are a creating a micro-business on a shoe-string, it may not be affordable nor practical to commission a focus group. But you may be able to speak to potential targets informally or use direct mail to send a simplesurvey.
Eventually you’ll have to ‘put your toe in the water.’ Try it out in a small way – so you won’t lose much if it doesn’t work – and observe the results. Then experiment and modify as needed. Once it works to your liking you can plunge right in.
This approach, known by the technical term “trial and error,” can be applied to any facet of your business.
After all, even the largest producers test market new products before rolling them out.
Put some parameters around your efforts. Decide, in advance, how much time you want to allow and how much you want to budget.
Then test, test, test.
Use trial and error for every aspect of your business. Experiment with different ways of packaging your services, different rates and prices, different types of marketing, etc.
You’ll soon find that certain approaches work better than others. Eventually your experience and data will suggest viable strategies.
And then you’ll be ready to create your business plan.
If you read the newspaper or watch TV, you can’t help but feel that everyone in the US is in debt up to their ears. With the economy still struggling to recover, we hear of more and more people becoming mired in more and more debt.
I have heard from many people who are just paying the monthly minimum, but keep on using the card. The result is that the debt just keeps growing and growing and every payday a larger part of their salary is being used to service their debt. These people want a path toward financial freedom, a place where they control their finances, instead of their finances controlling them.
The problem so many of these people have is that they want very badly to gain control of their finances, but they lack the motivation to keep on track, to keep taking the steps they need to take to make that dream happen.
For those people I offer in this article, five steps to financial freedom, steps by which you can seize control of your finances. These steps are based upon the model for self motivation. They serve the dual purpose of not only helping you get back on track, but also keeping you motivated to stay on track.
Step 1: The first thing you need to do is to understand why you want to seize control of your finances. The more valuable a goal is, the more likely you are to achieve it. So write down all the positive reasons for why you want to regain control of your finances. What will you gain? reduced stress? the ability to buy things you need? a feeling of pride at how responsible you are? Also write down what will happen if you fail to make this change. Will you have to file bankruptcy? Will you lose your house? Will you be miserable and depressed and disappointed in yourself?
Step 2: Determine exactly what regaining control of your finances means in your situation. Clarity is motivating, so the clearer you are on exactly what you are moving toward, the more likely you are to get there. Here are some issues you need to get clarity on. How will you know when you have regained control of your finances? Does it mean reducing your debt? Does it mean living below your means so you can be paying off your debt? Write down what will be occurring in your life when you have succeeded. Every success you have will motivate you even more to achieve another success.
Step 3: Write down a clear description of how you are going to make this change happen. Make a plan. Write down all the steps you can think of that will help you make this change. Will you cut up your credit cards? Will you track your spending for a certain period of time? How long? Will you make a budget? Will you set aside a set percent of each pay check to use toward your debt? Will you need to take an additional, part time job for a while to catch up on your debt? Will you contact your creditors to try to work out a payment plan? Step Three provides two very important motivational impacts. Clarity, as we saw in Step Two, is motivating. But also, a big goal, like gaining control of your finances, is less scary when it is broken down into its component tasks. The less scary something is, the more confident you will be that you can succeed. Nothing is more motivating than confidence in your competence. That’s why it’s factor number two in the model for self motivation.
Step 4: Be in charge. Suze Orman says in The 9 Steps to Financial Freedom, “True financial freedom is not only having money, but having power over that money as well.” Make a conscious decision that you control your financial life. You are the boss! Power is motivating. Acting intentionally is motivating. Being a helpless victim of the economy is NOT motivating. Take charge and you will stay in charge.
And last, but by no means least:
Step 5: Find resources that will help you make this change. The worse the economy gets, it seems, the more resources there are for those who need help getting back on their feet.
The problem with free advertisements along with other free online marketing and advertising channels is that they might give the unsuitable impact to your company. Several free ads come off as inexpensive and second-rate, phrases you actually wouldn’t like to link to your company. It’s nice to save cash with guerrilla marketing techniques, however, you shouldn’t sacrifice the image and credibility of your business along the way. Good guerrilla marketing such as a rewards-based customer referral program helps improve your business organically and project a professional image.
Instead, below are a few popular web marketing strategies, which you could use instead. Link exchanges could be terrific, particularly when your advertising budget is restricted or nonexistent. Find merchants that sell supplementary items, and offer to trade text links or ads with them. In case you are just starting out and your site doesn’t get much traffic, you may not get a one-to-one trade; be prepared to make concessions, at least until you have a track record and traffic to indicate. Having said that, most companies is not going to ignore the opportunity for more exposure, so you will likely find a few happy to exchange links on you.
Newsletter advertising is a great way to reach select groups of consumers. For instance, when you sell health products, you may advertise in a newsletter that gives health tips and advice. Because newsletter advertising is specific, it is usually really expensive. If your budget is tight, you can start your own newsletter campaign. Budgeted advertising, like Google AdWords, allows you to get a set of keywords, set a limit on how much you would like to spend, and have your ad display until the limit is attained. It is a specifically useful way to track your campaign success, and has been a boon to small businesses proprietors.
When you have graduated from these techniques, or if your budget allows it, try approaching popular news services, Web-based email providers, and other sites that reach a big segment of the population. While this can prove extremely expensive, in return, you have the potential of reaching countless new clients. No matter what method you may take, provide serious thought to your “creative” the actual ad itself. Be it just a text link, or whether it’s an extensive banner-ad campaign, the creative can make or break your advertising effort. Try several versions, track them, and see, those that perform best.
Local Business Advertising is effective however, you need to be wary of sites offering to provide a free link in the interest of increasing your search engine rank. Search engines caught on to these so-called link farms a long time ago and a link there is more likely to hurt your ranking than improve it. In fact, it could even get you banned from search engines altogether (something called ‘being in the sandbox’). There’s nothing ever really free. Whatever looks free eventually ends up costing you in the long run.
Looking for bankruptcy? Don’t go for it! Instead, keep bankruptcy as your last option and try out the other options which are available in the market. There are a few debt relief options to consider. The best 3 are mentioned below with brief explanations for each one of them.
Do it yourself – debt management:
This method involves arrangement of the credit cards or other personal unsecured loans in an order. The order will be a descending one with loans having high interest rates getting top priority and then followed by the ones with lower interest rates. In this method, you will have to create a new budget in which, you will have to eliminate some of the unnecessary expenses and then save some extra money. Pool this money with the amount out of your paycheck that you keep aside for loan repayment and start repayments with the one, which has the highest interest rates. This helps in containing the debt due to faster accrual of interests.
Professional or self arbitration – debt settlement:
In the method of settlement, you will have to negotiate with the creditor on your own or you will need to use professional help for doing the same. In either case, the process converges to push the creditor to eliminate the debt by a certain percentage. The amount not forgiven is to be paid in lump sum to the creditor. To force the creditor to eliminate at least 50% of the dues, the use of the bankruptcy threat is essential. Once the remainder is paid, the consumer will get a clean cheat and the debt will be considered as paid in full.
Reducing monthly installments – debt consolidation:
In this method, negotiation with the creditor is carried out by a professional negotiator who negotiates for the reduction in the interest rates and elimination of associated costs like insurance charges, over limit fees, late fees and other. The threat of bankruptcy is used to force the creditors to agree to the above conditions. When the creditors agree, they re-amortize the loans and then the monthly installment burden for the consumer is reduced significantly.
The above mentioned three methods ensure that the credit score of the consumers remain unharmed and that the consumers get back their financial stability and get out of their debts asap. This is not possible in case of bankruptcy filing because, once the consumers go for bankruptcy, the FICO score will be lost completely. This brings in more financial troubles for the consumers. Hence, personal bankruptcy should be avoided.
When it comes to moving to a new area, a new place to live is one of the first things that you have to think of. If you’ve decided to relocate to the Dallas area, but you’re not sure how long you’ll be staying, looking into Dallas Apts is definitely a good thing. However, when you don’t know what’s good and what’s not, it can be hard to figure out the other variable in the equation here: how you can make the new apartment fit into your budget. There’s no reason to believe that you will have trouble getting a place to stay. Indeed, you should know that there’s a great apartment waiting for you at any budget.
The nice part about living in a big city like Dallas is that you can almost guarantee that it’s going to be budget friendly. If the city only catered to one type of person, they really wouldn’t make any money — and where would they be then?
The better approach — which is what the city’s apartment complex owners have done — is to offer a wide variety of apartments designed to fit just about any budget. The key is to look around, and since you have a computer with Internet access, why not start your search online? You’ll be able to view multiple listings at once, and it helps you really know where you want to call home in Dallas in virtually no time at all — why not get started today?