Posts Tagged ‘brands’
Consumer products are a part, along with industrial, tangible product, items that we can see and touch. Think you an example. Well. Food, household appliances, clothes. As most of them are built to a very large audience, advertisers need a communicative resource to convey its message to every individual without that investment is disproportionate.
Advertising is that resource, you can even say that their evolution is closely tied to consumer products. Among them there are big differences, as their prescription, purchase and consumption are not identical, nor its duration and, consequently, the behavior that trigger. It is seen more clearly with a rating. Before the read, a commentary on the examples: the same type of item may belong to different categories according to their specific characteristics and positioning. A piece of clothing can be a functional product or one of status, so are the brands of cars and even furniture.
1. Functional
They are everyday products that in many cases, require a purchase in a period normally reduced (daily, weekly, monthly) and concrete agreement on the one hand, the revocation of good and, secondly, with the possibilities or customs. Example: bread, detergent or some personal hygiene products. This is usually poorly differentiated products as tangible characteristics. Therefore, the buyer tends to buy another that looked like if it is not at the point of sale, or the one on offer. In these cases it works to differentiate the product via the brand. It invests in giving visibility and confidence through the developments and the advantages compared to others. This work is customer loyalty.
2. Impulse Products
It is the buyer whims allowed occasionally. Not in your shopping list, but when he sees react to temptation. Sweets, snacks, music. Appreciate the well known brand and the product. The problem is to include it in the cart or basket makes him feel guilty because, deep down, thinks he does not really need. To counter this sentiment poster addresses him with messages reaffirm their personality and remind him that he deserves.
3. High-priced products
They represent large purchases every moment of life. The most important are the home and car. These long-term assets on which the buyer is informed and often consulted. It seeks an order tailored to the needs and expectations in quality, style and price.
The advertising of these products provides specific information, including detailed comparative cares besides the product image and the reliability of the service completes the offer.
Product status
Are references, symbols of group admired for their luxury image. The public are known by the brand Rolex, Mercedes, Louis Vuitton. The client is willing to pay a high price for them and strive to let others know that they are consumed. The messages revolve around the prestige of the brand and the social group that you choose.
Specialty Products
This is the highest-end market. They differ in their benefits and are in continual renewal. Allow customers to get the best results possible, like a camera that uses a professional photographer or the clothes you wear a jock. Advertising tends to highlight just what can be done with them or rely on a large specialist who recommends the product.
Not Wanted
Are those involving a novelty in the buying and acquired habitual curiosity or because they can be very useful. Only when they are purchased. The advertising is concerned, first, to call attention to themselves and, secondly, to interest and desire. As they say, this is not mathematics. Not everyone agrees with how to classify each product. Moreover, they may have left out certain product types or characteristics that you seem basic. It’s your turn to complete this classification.
Have you ever considered the importance of color in building brands? Coca-Cola uses the red, UPS, brown, IBM, blue. These corporations understand that the use of color is vital to creating a positive image among customers. Furthermore, color plays an important role in memory, stimulating all the senses, instantly sending a message and neither do any other method of communication. The correct choice of the color of your brand is crucial. This color should appear on all promotional pieces, including the logo and packaging. As much as possible, the color you choose should be differentiated, working with its industry and its image, and conform to your brand promise. It should also take into account the “psychology of colors”, which is quite complex. Colors can mean different things depending on the culture, location and industry. However, in the West there are some universal meanings:
Blue: the blue is perceived as reliable, responsible and financially secure. Strongly associated with the sky and sea, blue is serene and universally accepted. The color blue is a particularly popular in financial institutions, because its message of stability inspires trust.
Red: Red activates the pituitary gland, increasing your heart rate and accelerated respiration. This visceral response makes red is aggressive, energetic, provocative and attention catcher. Count on red to evoke emotional response, although this is not always favorable. For example, red can represent danger or indebtedness.
Green: In general, green connotes health, freshness and serenity. However, the meanings vary from green with their many forms. The darker green is associated with wealth or prestige, while the lighter green is soothing.
Yellow: In every society, yellow is associated with the sun. For that reason, this color communicates optimism, positivism, light and warmth. Some forms seem to motivate and stimulate thought and creative energy. The eye sees bright yellows before any other color, making them ideal for point of sale displays.
Purple is a color for its blend of passionate red and tranquil blue, purple evokes mystery, sophistication, spirituality and royalty. Their ways evoke nostalgia and sentimentality washes.
Pink: Pink’s message varies with intensity. The hottest pink carry energy, youth, fun and excitement and are recommended for cheaper products or fashion for women or girls. The roses look paler sentimental. The roses are more romantic clearer.
Orange: orange “gaudy” evokes exuberance, fun and vitality. With the drama of red plus the cheerfulness of yellow, orange is seen as a sociable and often children. Research indicates that its most expensive market to draw clear. As peach tones work well for health care, restaurants and beauty salons.
Brown: This color brings earth simplicity, durability and stability. You can also generate a negative response from the customer’s related to the dirt. Certain forms of brown, like terracotta, can convey an appearance face. From a functional perspective, brown tends to hide dirt, making it a logical choice for some companies and industrial trucks.
Black: The black is serious, bold, powerful and classic. It creates drama and connotes sophistication. The black goes well with expensive goods, but it can also make a product look heavy.
White: White connotes simplicity, cleanliness and purity. The human eye sees the target as a bright color, so that immediately captures the attention of it. White is often used in baby products or health related.
All colors mentioned can be separated into two basic categories: warm and cold. In general, warm colors like red and yellow, pass a social message and energy, while cold colors like blue, are more calm and more reserved. However, by increasing the brightness of a color cold increases your vibration and reduces their reservation.