In this market transactions are made up of trillions of dollars a day, being the largest and most liquid market in the world followed in second place by the stock market.

This market is completely electronic and operates through financial centers around the world, but they do not have stable physical locations; reason operates 24 hours a day, although only five days a week not including late week.

In this Forex market previously only served by private central banks and big investors, but today because of the Internet and other means, anyone can buy and sell currencies in him, even indirectly through a broker.

In Forex each currency is represented by a code composed of three letters, such as the U.S. dollar is represented by the letters USD.

Major currencies traded on Forex are the U.S. dollar (USD), euro (EUR), Japanese Yen (JPY), British pound (GBP), Swiss Franc (CHF), Australian dollar (AUD), and Canadian dollar (CAD).

The Forex trades involve the simultaneous purchase and sale of two currencies, so the Forex currency pairs are displayed; the most common pairs (being the most liquid) are EUR/USD, USD/JPY, GBP/USD, USD/AUD, USD/CHF and USD/CAD.

The motto that appears to the left of the slash “/” is called primary or base currency, and is being purchased, while the currency on the right is called a secondary currency, and is sold (with which you buy the first one).

For example, to buy Euros and sell dollars, in terms of Forex, we would buy EUR/USD, where the euro is the primary peel, and the dollar high school.

Currency pairs are followed by a number, usually consisting of five digits with a decimal point after the first.

This number is the exchange rate, which specifies how many units is secondary currency needed to buy a unit of base currency, for example, EUR/USD 1.2550, means that they need $ 1.25 to buy one euro.

An example of an operation in Forex, suppose we forecast that the euro (EUR) is going to appreciate against the dollar (USD) and, therefore, decided to buy Euros with dollars to pay (to buy Euros and sell dollars).

Suppose the euro is trading at $ 1.30 (EUR/USD 1.30), and decided to buy 1000 Euros, so we pay 1300 dollars (1000 x 1.3).

After a few weeks, it appears that our forecast was correct, and the value of the euro rose to $ 1.40 (EUR/USD 1.40), so we decided to sell our Euros and buy dollars again.

Therefore, sell the 1000 Euros that we, as your quote is $ 1.40, received 1400 dollars (1000 x 1.4).

So our profit will be 100 dollars (1400 dollars that we have now, minus the 1300 dollars that we had initially).

That which you are passionate about

Think about what you’re passionate about, something you like very much to do, something you would do if you had all the money in the world or no one would even pay you for it, and then think in a business where you do exactly what you love , or related to it.

For example, if you love pets, your business idea could be a pet daycare, a pet spa, a pet accessories shop, etc. Or, for example, if you love cars, your business idea could be a mechanical workshop, an auto parts store, a business dedicated to buying and selling cars, etc…

You know what to do or know very well

Think you know what to do or know very well that that over which you have much experience, that you have mastered, and then think about a business where you can take that skill or knowledge you possess.

For example, if you have worked for years in the sales of a company, your business idea could be a school of sales, providing sales training, provide advice on sales, write and sell books or manuals on sales, etc…

Something where your competitive advantage take advantage

Think about what your competitive advantage, i.e. what aspects where excel or stand out to others, and then think about a business where you can take advantage of those benefits.

For example, if one of your advantages is good taste for fashion, you could take that advantage and start a fashion shop. If one of your benefits is to prepare burgers, you could take that advantage and start selling. If one of your advantages is the knowledge that few possess on the production of certain product, you could take that advantage and start a business dedicated to it.

Something not offered by others and may have welcomed

Think of something you do not provide or others, and could be well received by consumers, something that is unique, novel, and innovative; you can differentiate and distinguish from others.

Not necessarily have to be a totally new product or service, but could be a product or service that already exists, but with new features, benefits or attributes. For example, there may be several restaurants in your area, but something different and novel may be one that has recreational games for children, or one that offers live shows or shows.

Something people would like to have

Think of something that people would like to have, but that does not exist, at least locally, something I always hear that people seek but never find, something you always hear that people would like them to exist.

Research the market and conduct surveys among family, friends, acquaintances or any other person, and ask what business, product or service they would like to, and even yourself the question yourself, what product you would like there, but that nobody thought it could create or sell.

Something with high demand, but for the market which still exists

Ask what products or services most demanded by today’s consumers, but for which there is still the market, i.e., for which demand is still not being met.

Research the market, look what products or services most requested by consumers, analyzes statistics, identify needs, tastes and preferences, check with family, friends or acquaintances, etc.

Something with high demand in the future

Ask yourself what are the products or services that may have a high future demand by consumers.

Research the market, project in the future, analyze trends, expected changes ahead, trying to decipher what might be the needs, tastes and preferences in the future, special attention to adolescents and looks to the future through their eyes.

Something to offer others, but you could do better

Think of products or services offered by others, but you could do better, especially products that meet people’s basic needs.

For example, it could be a product that makes the competition, but you’re sure you could produce a higher quality. Or, for example, a service offered by the competition, but you’re sure you could provide it more efficiently and at a lower price up.

Make brainstorming and surveys

It brings together a group of people and has a rain-way, i.e. you go offering each business ideas you can think of at the moment. But conducts surveys to family, friends, acquaintances or anyone in the street.

In your surveys asked what they consider profitable business today, why would that business, what businesses they would like to, what business they think they could succeed today, what business they think they could succeed in the near future, and so on.

Looking for ideas that others have had

Finally, to find business ideas, find good ideas that others have developed, and then take them as reference or inspiration to develop your own ideas. Or, if possible, join with the people own the ideas.

Look for these good ideas on the Internet, portals, websites and blogs dedicated to entrepreneurs, in magazines or journals in business, business incubators, assists and join associations, communities or entrepreneurs or business clubs, etc.

What you see below is a method to attract customers consists of three steps:

1. Create an attractive business

The first step to attract customers is to create an attractive business, i.e. a business that attracts attention, to create interest, attract customers, and that makes them decide to return.

There are many ways to create an attractive business, please find below the main ones:

* Provide a high quality product: to offer a high quality product is to offer a product that meets consumer needs but also exceed their expectations.

* To explore the distinction: seeking the differentiation means trying to be different from other competitors or offer something new and unique that others do not offer, and allow us to distinguish ourselves from them.
* Take advantage of competitive advantage: exploit competitive advantages means that we can take advantage of having before our competitors, and allow us to highlight or excel at them.
* Provide an added value: to offer added value to our products means giving more value through the addition of new features or services.
* Provide good customer service: to provide good customer service means providing good service, friendly staff, comfortable surroundings, personalized service, prompt attention, and so on.
* Have an attractive facade: having an attractive business facade means having a front with a well decorated, well lit, with a showcase that highlights the main products, with an entry that stimulates consumer income, etc.
* Offer sales promotions: offer sales promotions means offering incentives to promote the sale of products, such as special offers, discounts, coupons, giveaways, sweepstakes, contests, bonuses, etc..

2. To publicize our business and the elements that make it attractive

It is no good having an attractive business if nobody knows about our business and its attractiveness, so that the second step to attract customers is to make known our business to consumers, and highlight the main features that make it attractive.

To achieve this, we must make use of advertising. We must first clearly identify what our target audience which will target our advertising message. Then, based on the characteristics of our target audience, we will design an attractive advertisement specifying the main characteristics of our business or product, and determine the advertising media we use to getting our advertising message. And finally, we will launch our advertising campaign.

3. Make the customer come back and recommend us

The last step to attract customers is to ensure that the customer who visited us and bought our products or services decided to return and, if possible, we recommend to other consumers.

The way to do this is simply fulfilling the first step (assuming an attractive business), but giving special attention to have regard to a product or service of excellent quality as regards to providing good customer service.

Just offering a high quality product that meets needs, tastes and preferences, which exceeded expectations and that, in turn, is accompanied by excellent customer care or service, we get the customer back and they will probably speak well of us and recommend us.

But besides these advantages, Facebook is also a great tool for companies or businesses, allowing them to promote their products, services or brand, attract new customers and retain those who already have been.

By having our company presence on Facebook can reach millions of people who often check their Facebook accounts every day, and that, unlike what happens in their mailboxes, on their Facebook accounts do tend to pay attention to companies or products that are recommended or considered by his friends.

Today, Facebook is used successfully by several companies, and we can not stay back and let this opportunity pass, and for that, then see a road map for how our company can take advantage of Facebook in seven steps:

1. Open an account at Facebook

The first step for our company to take advantage of Facebook is to open an account, or sign up for Facebook.

After opening our account, we will create your user profile or personal page, where Facebook users tend to upload your photos, post messages, meet people, etc.

You must create a user profile or personal page, and that from this is that we can create and access the page of our company.

2. Create a company page

The business pages are pages specially dedicated to companies or businesses, which are similar to personal pages, but who have other characteristics or benefits.

For example, unlike personal pages, have allowed an unlimited number of followers or “fans” (the equivalent of “friends” in the personal pages), people who wish to be our fans do not require our prior approval to be, we can send updates to all our “fans”, etc…

In short, we must enter the name of our company or business, the category to which it belongs, upload a profile picture (preferably one that shows our logo or mark), and enter basic information about our company, as its profile, mission and description.

3. Designing an attractive page

Having a corporate page on Facebook is like having a website, so if you want to capture the largest number of followers or “fans” and make the most, we must design an attractive page.

To do this, we can upload photos of our company or product, for example, photos of the facade of our company, its facilities, personnel, daily operations, activities or events held in our products, etc.

Also, we can add more information about our company, as the products or services we offer, our activities, a summary or history of the company, our hours, address, phone, etc..

Our goal should be to design an attractive site for visitors, where they have a clear idea of our company or product, are encouraged to become our fans or fans, and encourage them to recommend our site to your friends or acquaintances.

4. Making applications

One way to make our site more attractive business, as well as be fully utilized, is through the different applications that Facebook offers, which are small programs that can add to our business page and allow us to perform different activities such as communicating events, create promotions, surveys, syndicate content from a blog, etc.

Our company website already includes some applications, which we can place the tabs at the top of the page.

Once you choose an application, we need to access your page, click on the “add to my page and follow the instructions, let us see what are the main applications for a page of company:

* Events: application that allows us to communicate to our fans or “fans” the approximation of an event, and then know who have confirmed their presence and who have decided not to attend. This application is included on our business and we can locate one of the tabs at the top of our page.
* Promotions: application that allows you to interact with our fans or “fans” with the launch of promotions such as sweepstakes, contests, distribution of coupons, etc..
* Polls: application that allows us to conduct surveys among our followers or “fans” and so their views or makes a feedback.
* RSS Social: application that allows us to syndicate the content of our corporate blog (if you have one), putting a summary of our blog entries on the wall of our site or in a separate section.
* Static FBML: application that allows us to add advanced features to our site or give you a better customization, although we used to know a bit about HTML code.

We can, for example, create a page (within our business page) to be the first page that visitors are and where they can locate all relevant information (landing page), we can also create a side navigation bar, or a tab where visitors can invite your friends to visit our site.

5. Promote our website

Once we have an attractive business site, it is time to promote it, or make it known and try to capture the largest number of followers or “fans” possible.

To do this, we can begin to invite you to visit our company website to contacts or friends we have in our personal Facebook page, and then it’s become another way to promote our company website through the website or our company’s blog (in case it has any).

To do this, we can use some of the tools that Facebook offers such as “buttons”, “logos” or “panel of fans, which we place on our website in order to invite guests to enjoy our website Facebook, or to be followers or fans of it.

We can also promote our Facebook page through other online media, for example, other social networks such as Twitter, or on our e-mail signature.

Finally, we can promote our company website through advertisements provided by the same Facebook, which in return for a particular payment; appear in the profiles or personal pages of Facebook users.

6. Communicate and interact with our fans or “fans”

Once we have followers or “fans” on our business, it is time to communicate or interact with them, either to promote our products or services, sales incentives, or loyalty to our fans.

To do this, we can make use of different applications we have seen above, for example, we can announce upcoming events, create surveys, post news about our company, open discussion forums, etc…

We can also send updates, which consists of sending a message to our fans, where we can communicate, for example, launching a new product or a new sales promotion.

7. Maintain the web page

Much of the success of our business page updated depends on what you are, why we should seek to publish new content, and keep in touch and interact with our fans continuously.

A continuously updated company website, encourage visitors to be followers of it, and simultaneously, to invite other people to visit the page or they become fans of it.

In addition, a constantly updated page will create a kind of community where fans will be encouraged to interact with the company to post their publications, and share content with other people, which, in turn, will be identified with company and insure their loyalty.

Doing what we love

The first requirement for success in business is to do what we love, that is, dedicate ourselves to do what we like a lot to do, what would we do if we had all the money in the world, what would we do without anyone even pay for it.

Just doing things with passion you can achieve success in business, and the best way to get to do things with passion, is simply choosing the business that concerned about what excites us.

Specialize

Another requirement for success in business is to specialize in one type of product or service, and in one type of market or public.

Only specializing in one type of product or service, we become experts or specialists in what we do and, thus offering a product or service of excellent quality.

And only specializing in only one type of market or public may very well get to know their needs, tastes and preferences, and thus design specific strategies to meet those needs, tastes and preferences.

Creating a good business system

To succeed in business, not enough to have an excellent product but you need to know to create a good business system that allows us to develop and sell our product as efficiently as possible.

A business system composed of several subsystems (subsystem of acquisition, production, transportation, sale, advertising, etc..) Operating in perfect coordination, and are led by an excellent team of people.

Creating a good team of people

Another fundamental requirement for success in business knows how to create a good team of people to help us manage and take forward our business.

First you need to know to identify competent persons, and are specialists in their respective areas.

Then place them in positions to know and have listed all of them form a solid team and then lead them to know, motivate and inspire.

Pay them well to our team

Another requirement for success in business is to pay well for our team, especially when it comes to people who really make it possible for our business successful.

In such persons, if possible, offer incentives such as a percentage of sales, and even try to make them partners in our business and offer a small portion of our earnings.

Just being fair to our team and pay them well or make them our partners, we will share with us their knowledge, and make every effort to ensure that our business is as successful.

Most people who succeed in starting a business well planned every phase of their success. Thomas Edison, the great American inventor, once said, “Genius is one percent inspiration and ninety-nine per cent effort.” That same philosophy applies to business success. To improve your chances of success, you must first generate a bit of effort to eliminate the most common mistakes new entrepreneurs make. According to experts, most beginners should invest a great deal of time researching the potential of their business and market.

Also develop a good business plan can help you overcome obstacles on the path to success.

Meet the money, know how it moves, it attracts and repels him, as reproduced and that so disappears. Study their moves and know what their signals, so investigate that speaks to us and telling us through their language of numbers. We simply have to meet and understand the rules of money, information that we provide in our school but never too late to acquire, analyze and develop. The money passes through our lives almost seamlessly and we do not consider it. We see every day as it moves from side to side, but we never stop to analyze and think about it.

Check your money’s movements as accurately as possible, so just dominate. Before the money succeed we must change our way of looking at it, only from there we can generate more income, only after discussion, review and record in detail each of his movements. Whether you invest it wisely, waste or spend compulsively, hide or ignore, the way you handle money talks about his relationship with him. Therefore you have to consider carefully the link always seeking to establish a healthy, positive and uplifting. Began to discuss the money wisely, you will also work this way, making it strategically planned and more productive, seeking to obtain increasingly better financial results. We must improve every day and learn more about the laws of money, that will help us achieve our financial objectives. Making large sums is something that is learned and is possible after learning of certain principles. Pave the way and learn from these techniques, allocate part of the day, a few minutes each day to work on yourself and your financial knowledge, which perhaps never did until now. Maybe until now never stopped to look closely at their own finances, this is your chance to start and depends only on you to do so.

Money without control is like a boat that is adrift, aimlessly or an established route in a storm and with unpredictable results. Read your own numbers and work on their finances will allow you to choose the path and destination where this is going. Devote a few minutes for it regularly and in complete tranquility record the numbers and movements of money, since they speak of our habits with it. Recording every movement of our money and detailing all our income and expenses will have an overview of the health of our finances. Perhaps initially painful cost or a review of this type, but is the only way to diagnose that is malfunctioning so you can correct it, and for designing a strategy to increase our revenues, lower expenses, better manage, allowing us invest, and restore our financial health. Working so hard thinking about money may seem to many immoral, to give any names, but the truth is that those who produce wealth will produce jobs and prosperity not only for the person himself, but also for their families and society in the develops, which is a bit better thanks to their work.

Everyone has the right to prosperity and abundance, despite that as we grow with the passage of time often teaches us the opposite, giving us the idea that money is not clean, it’s no good pretending large amounts of it. Usually many critics arguing the millionaires of the impure from the accumulation of money then envy that position on privacy, and they reflect in solitude on your own financial situation.

It is perfectly valid claim to material wealth, to achieve it for us and for those around us many of the means to live, grow and develop. For anything we consider the pursuit of economic prosperity as unworthy or suspicious. Money is an instrument such as a hammer, neither good nor bad, their condition will depend on each one of us, use our knowledge and we provide you. We have the money for a tool that can be used to build and build, of which we have to be architects of growth, welfare and development. An instrument to undertake in our lives every time new challenges to create and make our mark in this world.

Will secure employment. Forget the irritating process of recruitment, job insecurity, labor contracts, the fear of losing jobs. If you create a company with future work will always have insurance. It will be your own boss. You who will make decisions. Be satisfied with what he does. Work on what you choose and the benefits they produce will stay in your pocket. Finding that your business generates wealth and employment, their level of self-esteem will grow. His professional and social life will be very active. As an entrepreneur, you must be very well informed and connected. Attend trade shows, dealing with large numbers of people and maintain close contact with their customers. Your benefits will not have limits. Will never limited their level of earnings. Earn as much as you can win. Most of the big fortunes are won fortunes with the work of entrepreneurs.
You can provide employment and inheritance to his family. You can provide your family and friends today as more precious: a job. Your company can become, well, a legacy that ensures the future of your family.
Manage your time. Give their time to accommodate your preference, share as much time with his family. Do not let your sons grow directed by outsiders.

As was to become entrepreneurs

As a professional. May actually make money in the coming years, only if you manage to pay its first education loan if they are responsible within their business and if they change time for money working overtime.

As Manufacturer. Being a manufacturer is a big deal, only if you have millions to invest in infrastructure, patents, research, and shipping receipts.

As a Distributor. The biggest personal fortunes in recent decades were made by people who found better ways to distribute things. For example, owners of companies like Wal Mart, FedEx, Amazon.com, they are all distributors.

What differentiates an entrepreneur from other workers is that they do not receive a fixed salary for what he does but who risk their time, effort and financial resources in the hope of obtaining better returns than working for a paycheck. The price of job security is to get limited incomes. For the employer there are no limits. There is no doubt that employers are required to be certain characteristics: they are generally people who trust their own abilities, willing to take risks, out of the common people and think long term.

Entrepreneurship as a Leader

Whatever your attitude or way of being, the employer must become a leader. There are many ways of conducting business but as it bears to others to continue what is the essence of the work of an entrepreneur.
In other words it is normal that a successful entrepreneur has or acquires the ability to enthuse others and to convey enthusiasm. This explains why intelligent people undecided but never become good entrepreneurs, the ability to go beyond mere technical skill or intelligence, is also a question of character.
The ability to be developed and refined every day and must agree to the point of view and personality of the entrepreneur. In general there are two major styles of leadership: those who emphasize the results (goal setting and performance) and those that focus on people (reward, motivation, good human relations).