The mission of a company is a lasting statement of the object, purpose or reason for a company.
Unlike vision, mission statement answers the question “What is our purpose?” While the vision answers the question: “What we want to be?”.
The reason for establishing the mission of a company is that it serves as a reference point that allows all members of the company acting on the basis of this, i.e. get them to set goals, develop strategies, make decisions and execute tasks under the light of it, thus achieving coherence and organization.
The mission gives identity and personality to a company, showing outsiders such as customers or suppliers, the environment in which it develops, and allowing distinguishing it from other similar companies.
On the other hand, establishing the mission of a company, allows it to serve as a motivating force, ensuring that all company members feel identified and committed to it, therefore it is necessary to communicate and remember always made between all workers.
A good corporate mission, you must have the following characteristics:
* Must be clear and understandable to all members of the company.
* Should not be too limited to arrive at limiting the actions of members of the company, but it should not be too wide to get to cause confusion about what the company does.
* Must distinguish the company from similar ones.
To formulate the mission of a company, we can consider the following elements:
* Customers: Who are our customers?
* Products: what are our main products or services?
* Market: What is our market?
* Technology: What is our technology?
* Interest in growth: we are interested in economic goals?
* Philosophy: What are our beliefs, values or principles?
* Capacity: what are our differentiation and our competitive advantage?
* Concern for public image: Do we care about social issues, community or environmental?
* Concern for employees: we care about our workers?
To conclude, consider the mission of some well known companies:
Disney: “We create happiness by providing the finest entertainment for people of all ages, anywhere.”
Sony: “Experiencing the joy of achievement and applying technology to benefit people.”
Google: “Organize the world’s information and make it universally accessible and useful.”
Microsoft: “Working to help people and businesses around the world realize their full potential.”
eBay: “To provide a global electronic marketplace where practically anyone can trade virtually any product, thus creating economic opportunities worldwide.”
Apple: “To produce high quality, low cost, easy to use products that incorporates high technology for the individual. We are demonstrating that high technology need not be intimidating for non-computer experts. “
Nike: “To bring inspiration and innovation to every athlete in the world. If you have a body you are an athlete. “
Wal-Mart: “We save money to live better.”