Consumer products are a part, along with industrial, tangible product, items that we can see and touch. Think you an example. Well. Food, household appliances, clothes. As most of them are built to a very large audience, advertisers need a communicative resource to convey its message to every individual without that investment is disproportionate.
Advertising is that resource, you can even say that their evolution is closely tied to consumer products. Among them there are big differences, as their prescription, purchase and consumption are not identical, nor its duration and, consequently, the behavior that trigger. It is seen more clearly with a rating. Before the read, a commentary on the examples: the same type of item may belong to different categories according to their specific characteristics and positioning. A piece of clothing can be a functional product or one of status, so are the brands of cars and even furniture.
1. Functional
They are everyday products that in many cases, require a purchase in a period normally reduced (daily, weekly, monthly) and concrete agreement on the one hand, the revocation of good and, secondly, with the possibilities or customs. Example: bread, detergent or some personal hygiene products. This is usually poorly differentiated products as tangible characteristics. Therefore, the buyer tends to buy another that looked like if it is not at the point of sale, or the one on offer. In these cases it works to differentiate the product via the brand. It invests in giving visibility and confidence through the developments and the advantages compared to others. This work is customer loyalty.
2. Impulse Products
It is the buyer whims allowed occasionally. Not in your shopping list, but when he sees react to temptation. Sweets, snacks, music. Appreciate the well known brand and the product. The problem is to include it in the cart or basket makes him feel guilty because, deep down, thinks he does not really need. To counter this sentiment poster addresses him with messages reaffirm their personality and remind him that he deserves.
3. High-priced products
They represent large purchases every moment of life. The most important are the home and car. These long-term assets on which the buyer is informed and often consulted. It seeks an order tailored to the needs and expectations in quality, style and price.
The advertising of these products provides specific information, including detailed comparative cares besides the product image and the reliability of the service completes the offer.
Product status
Are references, symbols of group admired for their luxury image. The public are known by the brand Rolex, Mercedes, Louis Vuitton. The client is willing to pay a high price for them and strive to let others know that they are consumed. The messages revolve around the prestige of the brand and the social group that you choose.
Specialty Products
This is the highest-end market. They differ in their benefits and are in continual renewal. Allow customers to get the best results possible, like a camera that uses a professional photographer or the clothes you wear a jock. Advertising tends to highlight just what can be done with them or rely on a large specialist who recommends the product.
Not Wanted
Are those involving a novelty in the buying and acquired habitual curiosity or because they can be very useful. Only when they are purchased. The advertising is concerned, first, to call attention to themselves and, secondly, to interest and desire. As they say, this is not mathematics. Not everyone agrees with how to classify each product. Moreover, they may have left out certain product types or characteristics that you seem basic. It’s your turn to complete this classification.