Archive for November, 2008
I admit I am a staunch fan of music, I love almost all the time sounds like any of the subjects in my ears, but all to some degree. Technology has advanced enormously in recent years and such advances have come on the field of music with the creation of MP3′s, MP4′s and Ipods. These rigs, ever smaller and more capable, can listen to music at home, travel by car, bus or train, or just when you want to disconnect. So far so normal.
But how many times have you wanted to call a friend or acquaintance and could not be due to the casquitos carrying on? Is that it already is becoming more common because MP3 players are becoming more accessible to the population because their price has come down considerably and now almost all have an MP3 player and who is not, you have more than one.
It is understandable that some people listen to music when going to run, bike or even walking but this is not the case. I mean all who carry the MP3 player when they go home because the neighbor, who will work on foot because the work is two streets away, which between classes at school, college or university is put n the headphones … And for what? But if in that minute or minute and a half is far from a house and another or between a classroom and the other is not going to be able to listen more than a quarter of a song! If it takes more to unwind the cables that reach destination! Is not it more important to find out if you call a colleague or even someone wants to alert you of any danger? Do not really annoys twenty times call someone screaming i hear you no bearing on the headphones on? I think so. Or at least a little. I think it is not necessary to be listening in those moments that can last the “journey”?
These are the reasons I have tried to show that you may be aware that one need not always listening to music, especially when you can not hear more than a piece of song. It seems really stupid, I think it is, but it’s a detail, a fact of life that I believe should be allowed.
Have you ever considered the importance of color in building brands? Coca-Cola uses the red, UPS, brown, IBM, blue. These corporations understand that the use of color is vital to creating a positive image among customers. Furthermore, color plays an important role in memory, stimulating all the senses, instantly sending a message and neither do any other method of communication. The correct choice of the color of your brand is crucial. This color should appear on all promotional pieces, including the logo and packaging. As much as possible, the color you choose should be differentiated, working with its industry and its image, and conform to your brand promise. It should also take into account the “psychology of colors”, which is quite complex. Colors can mean different things depending on the culture, location and industry. However, in the West there are some universal meanings:
Blue: the blue is perceived as reliable, responsible and financially secure. Strongly associated with the sky and sea, blue is serene and universally accepted. The color blue is a particularly popular in financial institutions, because its message of stability inspires trust.
Red: Red activates the pituitary gland, increasing your heart rate and accelerated respiration. This visceral response makes red is aggressive, energetic, provocative and attention catcher. Count on red to evoke emotional response, although this is not always favorable. For example, red can represent danger or indebtedness.
Green: In general, green connotes health, freshness and serenity. However, the meanings vary from green with their many forms. The darker green is associated with wealth or prestige, while the lighter green is soothing.
Yellow: In every society, yellow is associated with the sun. For that reason, this color communicates optimism, positivism, light and warmth. Some forms seem to motivate and stimulate thought and creative energy. The eye sees bright yellows before any other color, making them ideal for point of sale displays.
Purple is a color for its blend of passionate red and tranquil blue, purple evokes mystery, sophistication, spirituality and royalty. Their ways evoke nostalgia and sentimentality washes.
Pink: Pink’s message varies with intensity. The hottest pink carry energy, youth, fun and excitement and are recommended for cheaper products or fashion for women or girls. The roses look paler sentimental. The roses are more romantic clearer.
Orange: orange “gaudy” evokes exuberance, fun and vitality. With the drama of red plus the cheerfulness of yellow, orange is seen as a sociable and often children. Research indicates that its most expensive market to draw clear. As peach tones work well for health care, restaurants and beauty salons.
Brown: This color brings earth simplicity, durability and stability. You can also generate a negative response from the customer’s related to the dirt. Certain forms of brown, like terracotta, can convey an appearance face. From a functional perspective, brown tends to hide dirt, making it a logical choice for some companies and industrial trucks.
Black: The black is serious, bold, powerful and classic. It creates drama and connotes sophistication. The black goes well with expensive goods, but it can also make a product look heavy.
White: White connotes simplicity, cleanliness and purity. The human eye sees the target as a bright color, so that immediately captures the attention of it. White is often used in baby products or health related.
All colors mentioned can be separated into two basic categories: warm and cold. In general, warm colors like red and yellow, pass a social message and energy, while cold colors like blue, are more calm and more reserved. However, by increasing the brightness of a color cold increases your vibration and reduces their reservation.